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Buying a car is no small thing. For most people, it’s right up there with buying a house when it comes to major life purchases. And in the last few years, the whole process has started to look very different.
Thanks to platforms like Carvana, Vroom, and even manufacturer websites, you can now shop for, finance, and buy a car entirely online—no awkward dealership handshake required.
But just because you can buy a car online, should you? Let’s break it down clearly, pulling real stats, real-world examples, and the actual ups and downs you should be ready for.
Quick Comparison Table
| Aspect | Online Buying | Dealership Buying |
| Convenience | Browse anytime; delivery available | Time-consuming, requires in-person visits |
| Pricing | Transparent, no haggling | Negotiation possible |
| Vehicle Options | Nationwide inventory | Limited local selection |
| Test Drive | Rare; return policies may apply | Standard practice |
| Negotiation | Limited to none | Can negotiate deals |
| Financing | Might be limited | Access to promotions/incentives |
| Fees | Delivery fees (up to $1,000) possible | Dealership add-ons common |
| Sales Pressure | None | Often present |
Why People Are Loving Online Car Buying
Here are some pros you should consider:
1. It Actually Saves You Time
Think about it: no sitting for hours at a dealership while the salesperson “talks to their manager.” Buying online lets you browse, pick your car, and move through the paperwork whenever it fits your life—whether you’re on your lunch break or scrolling at midnight in your pajamas.
If you want to speed things up even more, Vinspy lets you check a car’s VIN in minutes, revealing hidden issues before you commit.
2. Pricing Is Upfront and Honest
On sites like Carvana and Vroom, the price you see is the price you get. No haggling, no guessing. This no-haggle setup makes the experience way less stressful.
You can see exactly how things like your credit score or trade-in might shift the price without feeling like you’re being hustled.
3. Zero Sales Pressure
When you’re buying online, there’s no hovering salesperson nudging you toward a more expensive model.
Online transactions aren’t commission-driven, so you can take your time—or even walk away mid-process if you change your mind.
4. Way More Choices
Local dealerships have a limited stock—especially these days, with supply chain hiccups still hanging around.
Buying online means tapping into a nationwide inventory. If you want a very specific color, trim, or year, your odds are a lot better.
5. They’ll Bring It Right to Your Door
Many online car sellers now offer direct-to-home delivery, sometimes within a couple of days.
This is huge for people who live far from big dealership hubs—or just don’t want to waste a whole Saturday on logistics.
6. Easier Head-to-Head Comparisons
Websites like Edmunds and TrueCar let you stack models, prices, warranties, and loan rates side by side.
This removes the old-school pain of dealership-hopping.
7. First Access to New Launches
Automakers sometimes launch new models with online-only reservations.
This could let you snag new tech or limited editions before they hit dealership lots (though…you might be waiting a while).
The Not-So-Great Parts of Buying a Car Online
Of course, not everything is ideal. Here are some cons to keep in mind:
1. You Can’t Kick the Tires
Seriously—you’re trusting pictures and videos. Even with fancy 360-degree virtual tours, you’re missing out on seeing tiny scratches, weird smells, or hearing that faint whine in the engine. Especially risky if you’re buying used.
2. No Haggling Room
For those who like to negotiate (or just want to fight for the best deal), online buying can feel restrictive.
Fixed pricing is the norm—though some platforms offer mild adjustments for trade-ins or financing.
3. Financing Might Not Be Ideal
If you use the seller’s financing partners, your options might be limited, and not always the best available. You can line up your own financing, but it takes extra steps.
4. Trade-Ins Get Tricky
Trading in your old car online? Possible, but messier. Valuations done remotely (based on photos and descriptions) aren’t always spot-on, so you might not get top dollar.
5. Delivery Fees Can Hurt
Bankrate says delivery charges can hit $1,000, depending on distance. Suddenly that “great deal” starts looking a lot less sweet.
6. Sight-Unseen Regrets
When you buy without laying eyes (or hands) on a car, there’s always a chance of disappointment—whether it’s mechanical issues or just not feeling right once you get behind the wheel.
Even with return policies like Carvana’s 7-day option, returning a car isn’t exactly a cakewalk.
7. Delays for New Models
Some new models ordered online have serious wait times—sometimes over a year. Not ideal if you need wheels now.
8. No Test Drive (Usually)
Unless the seller offers a return policy, you’re buying based on reviews, videos, and gut feeling. For many, skipping the test drive is just too big a leap.
What the Numbers Say
- Actual Online Purchase Behavior: According to Cox Automotive, in 2023, only 7% of car buyers completed all steps of their vehicle purchase entirely online.
- Purchase Methods: When asked about their preferred method for future vehicle purchases, 71% of consumers indicated a preference for an omnichannel approach, combining both online and in-person activities. Only 21% expressed a preference for completing the entire process online, while 8% preferred an entirely in-person experience.
So… Should You Buy Your Next Car Online?
Buying online is an awesome option—if you’re someone who values speed, simplicity, and less human interaction. It’s especially tempting if you’re clear about what you want and aren’t too worried about skipping a test drive.
On the other hand, if you’re the type who likes to kick the tires, look the salesperson in the eye, and negotiate hard, the old-school route might still suit you better.
If you’re leaning toward online buying, a few quick tips:
- Vet the seller carefully. Stick with well-reviewed platforms like Carvana, Vroom, or the manufacturer’s direct site.
- Ask about the return policy. Know exactly how returns or exchanges work.
- Line up your own financing first. So you’re not stuck with a bad rate.
- Budget for extra fees. Check delivery, registration, and processing fees.
- If possible, get a pre-purchase inspection. Some online sellers allow you to arrange one before finalizing.
Whether you’re buying from your couch or shaking hands at a dealership, the key is knowing your priorities and doing your homework.
In the end, the best car buying experience is the one that leaves you feeling confident—and excited to get behind the wheel.
Good luck with your car hunting!
